Google Business Profile checklist for multi-branch businesses

When customers search "near me", Google shows three businesses on the map. For multi-branch businesses, the goal is to get each branch into that top three for its own neighbourhood.

Set up each branch properly

• One verified profile per branch, with the exact address and a local phone number.
• The most specific primary category, such as Dental clinic rather than Doctor.
• Opening hours, services and treatments listed for that branch only.
• A website link to that branch's own location page, not the home page.

Keep each profile active

• Post at least once a week: offers, team photos, treatment explainers.
• Add fresh photos of the branch every month.
• Ask every happy customer for a review and reply to every review within two days.

Avoid branches competing with each other

Give each location page unique content about that neighbourhood and its team. Duplicate text across branches makes it harder for Google to decide which one to show.